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The bestbetting sites.All in one place.

We read the offers so you don't have to — the welcome deals, the free bets and, more to the point, the terms attached to them. Independent, licensed operators only, and the small print on the front of the card.

Good bets
better times

Same game.
Different level.

UK time now ——:—— Offers reviewed 17 Sep 2026
Independent We are paid by bookmakers, and we say so. It never changes the order.
Checked, not scraped Every offer is read off the bookmaker's own terms page by a person.
Terms up front Minimum odds, expiry and wagering shown on the card, not buried.
GB licensed only Nothing listed here without a Gambling Commission licence.

Today's top betting offers

Welcome offers,
terms included.

Every card shows the minimum odds, the expiry and whether the free-bet stake comes back, because those are the parts that decide what an offer is actually worth. Work that out on the free bet calculator.

Sample data — not yet live. The offer figures below were written to build this page and have not been checked with any bookmaker, so do not rely on them. The claim buttons are switched off until real, checked terms and affiliate links are in place.

bet365 Top pick
Bet £10 get £30

In free bets for new customers

Min odds 1/1 New customers

T&Cs apply. 18+.

Sky Bet
Bet £5 get £20

In free bets, football or racing

Min odds 1/2 New customers

T&Cs apply. 18+.

William Hill
Bet £10 get £30

Three £10 free bets on any sport

Min odds 1/2 New customers

T&Cs apply. 18+.

Betfair
Bet £10 get £30

In free bets on the Sportsbook

Min odds 1/1 New customers

T&Cs apply. 18+.

Paddy Power
Bet £10 get £40

Free bets across sport and racing

Min odds 1/1 New customers

T&Cs apply. 18+.

Betfred
Bet £10 get £40

Free bets plus 50 free spins

Min odds 1/1 New customers

T&Cs apply. 18+.

BetVictor
Bet £10 get £30

Free bets and a casino bonus

Min odds 1/1 New customers

T&Cs apply. 18+.

Ladbrokes
Bet £5 get £20

In free bets on any sport

Min odds 1/2 New customers

T&Cs apply. 18+.

Coral
Bet £5 get £20

Four £5 free bets, sport or racing

Min odds 1/2 New customers

T&Cs apply. 18+.

Unibet
£40 money back

As a free bet if your first bet loses

Min odds 1/2 New customers

T&Cs apply. 18+.

888sport
Bet £10 get £30

Free bets for new sportsbook accounts

Min odds 1/2 New customers

T&Cs apply. 18+.

Betway
Bet £10 get £30

In free bets on football and more

Min odds 1/1 New customers

T&Cs apply. 18+.

How we are paid. When an offer here is live and you open an account through it, the bookmaker pays us a commission. It costs you nothing and it does not change what we list or the order we list it in — offers are ordered by what the free bet calculator says they are worth, and we list operators we hold no commercial arrangement with where they belong. We only list operators licensed by the Gambling Commission for Great Britain. Nothing on this site is betting advice or a prediction.

Offer finder

Three taps.

Tell us what you bet on and what you are willing to stake, and we'll put the shortlist in order of what the offer is actually worth rather than how big the headline is.

The ranking is the same expected-value sum the free bet calculator uses: the free-bet amount, adjusted for stake-not-returned and the minimum odds you have to take, less the expected cost of the qualifying bet.

Step 1 What do you bet on?
Step 2 First stake you're happy with?
Step 3 Account type?
Your shortlist

    Ranked on estimated value, not on commission. T&Cs apply to every offer. 18+.

    The tools

    Do the maths first.

    Four calculators that work entirely in your browser. Nothing is sent anywhere and nothing is stored, apart from the bet tracker, which saves to this device only.

    What does it return?

    Single, each-way or accumulator. Enter the price the way you see it — 5/1, 6.0 or 6 all work.

    Total risked: £10.00
     
    Total return £60.00
    Profit
    £50.00
    Total staked
    £10.00
    Decimal price
    6.00
    Implied chance
    16.7%

    Returns include your stake. Tax is not applied: there is no betting duty on stakes for punters in the UK.

    Same price, three ways.

    Type into any box and the other two follow. The implied chance is the one worth looking at: it is what the price says about how likely the bookmaker thinks it is.

    Add the implied percentages of every runner in a market together. Anything over 100% is the bookmaker's margin — the overround — and it is the reason a price is never a fair reflection of the chance.

    Implied chance 16.7%
    Returns on £10
    £60.00
    Profit on £10
    £50.00
    Breaks even above
    16.7% of the time

    A bet is only good value if you think the real chance is better than the implied chance. Nothing here tells you what the real chance is — that part is judgement.

    What's the offer really worth?

    A "£10 gets you £30" offer is never worth £30. The free-bet stake is usually kept, the qualifying bet is real money at risk, and the minimum odds decide how much of the free bet you get back on average. This works the whole thing through.

    The price you must take to trigger it
    Longer odds, more variance
    Typical: 2–5% football, 10–20% racing
    Estimated value £20.00
    Headline says
    £30.00
    Free bet is worth
    £22.50
    Qualifying bet costs
    −£0.50
    Real value
    67% of headline

    An estimate, not a promise. It is the average over many repeats — any single free bet either wins or does not. Betting is not a way to make money.

    My bets

    The real number.

    Almost everyone remembers their winners more clearly than their losers. Write the bets down and the gap closes fast.

    Profit / loss£0
    Strike rate
    Staked£0

    Saved in this browser only, on this device. We never see it, it is not sent anywhere, and clearing your browser data removes it.

    Add a bet

      Nothing recorded yet. Add a bet and the running total appears on the left.

      Only you can see this.

      Guides

      Know what you're
      looking at.

      Plain explanations of the bits that cost people money through simple misunderstanding. No tips, no predictions, no systems.

      The basics How betting odds actually work Fractions, decimals and what the number is really telling you.

      Odds do two jobs at once. They tell you what a winning bet pays, and they tell you what the bookmaker thinks the chance is.

      Fractional odds like 5/1 mean you win five pounds for every one you stake, plus your stake back. Decimal odds like 6.0 mean your stake is multiplied by six in total. They are the same price written two ways: 5/1 and 6.0 are identical.

      Turn any price into a percentage chance by dividing 100 by the decimal odds. 6.0 becomes 16.7%, 2.0 becomes 50%, 1.25 becomes 80%. That percentage is the implied probability, and it is the single most useful thing to know about a price.

      Add up the implied probabilities of every outcome in a market and you will get more than 100%. The amount over 100% is the bookmaker's margin, sometimes called the overround. On a two-way market it might be 4%, on a 20-runner handicap it can be 25%. That margin is how the book makes money, and it is why the odds converter on this page shows the implied chance next to every price.

      Racing Each-way bets, explained properly Two bets in one, and the place terms that decide whether it is worth it.

      An each-way bet is two separate bets of the same size: one that your selection wins, and one that it places. A £5 each-way bet costs £10, because you are staking £5 twice.

      The win half pays at the advertised odds. The place half pays at a fraction of them, usually a fifth or a quarter, and only if your selection finishes inside the places being paid.

      The place terms are what matter and they change race to race. A five to seven runner race normally pays two places at a quarter the odds. Eight or more runners pays three places at a fifth. Handicaps with sixteen or more runners often pay four places at a quarter. Read the terms on the race, not on the last one.

      The arithmetic that catches people out: at short odds, an each-way bet can place and still lose you money overall, because the place return does not cover the losing win half. As a rough guide the place half only starts making sense at bigger prices. The bet calculator on this page works out the exact number for any odds and place terms, which is more use than a rule of thumb.

      Offers What a free bet is really worth Why £30 in free bets is never £30, and how to work out the real figure.

      A free bet is not cash. Almost every one has the stake withheld from the return, so a winning £10 free bet at 3.0 pays £20, not £30. That alone removes a third of the headline value.

      Then there is the qualifying bet. If the offer needs a £10 stake at minimum odds of 2.0, you have a real £10 at risk before any free bet exists. On average you lose a little of that, because the price you had to take carried the bookmaker's margin.

      Expiry and minimum odds on the free bet itself matter too. A seven-day expiry with a 2.0 minimum is a much tighter offer than a 30-day expiry with no odds restriction, even when the headline number is bigger.

      The free bet calculator on this page does this properly: it takes the qualifying stake, the free bet amount, the minimum odds and the stake-not-returned rule, and gives you the expected value. It is the number to compare offers on, and it is frequently nothing like the order the headlines suggest.

      Staying in control Staking, records and knowing when to stop The boring habits that separate a hobby from a problem.

      Decide what the money is before you bet it. A set amount per month that you would otherwise have spent on something enjoyable, and that you will not top up, is a budget. Whatever is in your current account is not.

      Keep the stake size consistent. Chasing a losing day with a bigger bet is the single most reliable way to turn a small loss into one that matters, and every bookmaker's business model quietly depends on people doing it.

      Write down what you actually bet. Almost everyone remembers their winners more clearly than their losers, so the felt result and the real result drift apart fast. The bet tracker on this page keeps a running total in your own browser, and the number it shows is usually a surprise.

      Use the tools the operators are required to give you: deposit limits, time-outs and reality checks, all set from inside your account. If betting has stopped being entertainment, GAMSTOP blocks every GB-licensed site at once, and GamCare will talk to you for free on 0808 8020 133.

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      Never miss a good offer.

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      Safer betting

      If it stops being fun, stop.

      Betting is entertainment that costs money. It is not income and it is not a way out of a hole. If it has started to feel like either, these people help for free and they are not us.

      Read our full guidance